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商品編號： 9-911-044 出版日期： 2011/05/04 作者姓名： Subramanian, Guhan;Ghosh, Rhea 商品類別： Other 商品規格： 20p 再版日期： 2012/07/13 地域： Europe 產業： Pharmaceuticals 個案年度： 2009 - 2010
商品敘述：
This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.
涵蓋領域：
Affirmative action;Agreements;Arbitration;BATNA;Contracts;Negotiation;Nondisclosure agreements;Prices;Problem solving;Risk;Uncertainty;Value creation;Zero-sum negotiations
相關資料：
Spreadsheet Supplement, (9-618-714), 0p, by Guhan Subramanian;Case Teaching Plan, (9-914-006), 5p, by Guhan Subramanian, Charlotte Krontiris;Spreadsheet Supplement, (9-918-027), 15p, by Guhan Subramanian
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